Questions media buyers ask first
Straight answers about control, approval, metrics and money.
Who owns the campaign when the ad runs under a publisher's identity?
You do. The campaign is built and controlled in your own Meta Business Manager. The publisher grants placement rights so the ad carries its name and avatar. Audiences, spend and reporting stay in your account.
Does the publisher approve every ad?
Yes. Each publisher reviews the creative before it runs under its identity and can decline. No ad is served under a name that has not approved it.
Are the publisher metrics verified?
DA and DR come from Moz and Ahrefs. Traffic and audience figures are checked when a publisher is vetted and refreshed on a schedule. Every row shows when its metrics were last checked.
How is FortLoop paid?
FortLoop adds a transaction fee to each placement. The fee is shown before you confirm. There is no subscription to buy from the catalog.
When does the publisher get paid?
FortLoop holds the payment and releases it once the placement is live and verified, or the amplified campaign has run as approved.
Can I see publisher names before I sign up?
The public catalog shows the format with example rows. Real publisher names, metrics and prices are shown once you create an account, so publishers are not scraped by networks that resell placements blind.
Is sponsored content disclosed?
Yes. Amplified ads are served as sponsored posts by the platform. Editorial placements follow the publisher's disclosure practice, which is stated on the row before you buy.
I run a publication. How do I list it?
Apply on the List your outlet page. We check ownership, audience and metrics, agree a per-placement price with you, and you approve every campaign that runs under your name.
Something we did not answer?
Book a call and ask it directly.